Key accountabilities
Brand plans:
- Interpret European category plans to enable development of specific local brand plans
- Implement integrated above and below the line brand plans including PR, events and sponsorship
- Liase with European / Global category marketing member re suitability of mix for local market
- Manage the local activation of NPD from contract onwards
- Adjust brand plans in the light of new category understanding, competitor activity or changes in business group strategy
- Liase closely with European category marketing member to ensure consistency between marketing, category and customer plans
- Work with business group operations manager to ensure no conflict exists across portfolio activity; marketing plans are implemented down to individual channel level; and maximum synergy is achieved between customer and brand objectives
In respect of the European-category to:
- Input local consumer and brand insight into innovation projects run by European-category
- Feedback to European any issues with the brand in the local market
- Identify gap areas in consumer understanding and ensure that these are covered – either via European research or via category specific UK research
- Identify innovation ideas / opportunities and feedback to European-category
In respect of consumer understanding:
- Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy
- Understand broad consumer trends and also specific consumer issues with the brand
- Assimilate and interpret the brand health check and other quantitative data – feedback internally and to European-category
- Understand and use appropriately a broad range of ad hoc research tools
Skills/experience
- Either completed graduate scheme or at least 1-2 years marketing experience
- Strong project management skills
- The successful candidate with have experience in a similar role elsewhere and ideally have had experience of European/Global categories
Key differentiators
- Obsessive consumer intimacy
- Excellence in marketing execution
- Enthusiasm for challenging established philosophies - dare to be different!
Package
Dependant on experience and size of brand and role:
- Package in the range of £35K to £45K+ (inclusive of final salary pension and private healthcare)
- Potential annual bonus of up to 40% of annual salary, dependant on business and individual performance
- Share options scheme
