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Head of "direct-to-consumer"

Main job purpose: To lead the UK direct-to-consumer & marketing services team in providing leading edge support to brand teams. Team expertise includes brand PR, digital marketing, direct mail, design & marketing buying

What's involved

To ensure that the team is consistently at the forefront of all new media/brand activation techniques and that the business fully exploits the increasingly fragmented media market.

Lead strategic projects and ensure Unilever's relationships with 3rd parties (e.g. new technology, creative agencies) results in a genuine and tangible advantage versus the competition.

Key accountabilities

  • Ensure that a clear, aspirational vision exists for through-the-line communication and that the business is fully supportive of that vision
  • Be proactive in the area of consumer dialogue and produce measurable results in response to the commitment of marketing spend into new media
  • Drive a new media communication savvy marketing community to ensure brand plans are truly integrated
  • Ensure our brand teams are budget conscious and that our relationships with our agencies become more demanding and efficient
  • Ensure our one to one interaction with our consumers yields the best possible experience for them, and the best possible results for Unilever    

Key interfaces

Internal: Unilever UK governance; UK marketing executive; customer management strategic executive 

External: Media buying agency (Mindshare); managed service providers (OgilvyOne, Merchants)

Knowledge, skills & experience

  • 8yrs + marketing/sales experience
  • New media understanding or experience of new media/promotional agencies
  • Marketing /category management & /or sales    

Key differentiators

  • Strong communication skills and keen strategic influence to give weight to an ever changing and often misunderstood area 
  • An external focus on new ideas and new thinking and a desire to seek these out and apply to our business as appropriate 
  • A desire to engage with all areas of the business (marketing, sales, production) and externally (agencies, new technologies, industry bodies) to ensure that the new media team is a) well understood and well utilised and b) is shaped by business priorities    

Package

Dependant on experience and size of brand and role:

  • Package of circa £75K + (inclusive of car or car allowance, final salary pension and private healthcare)
  • Potential annual bonus of up to 40% of annual salary, dependant on business and individual performance
  • Share options scheme