Vitality in our brands
Every day around the world, 150 million people in over 150 countries choose our products for the vitality benefits they bring. People choose our brands because they like them and they trust them to deliver their promises. They know they will help them feel good, look good and get more out of life – in a word they are choosing vitality. To name just a few examples, Flora helps keep hearts healthy, a cup of PG Tips refreshes you, Magnum gives you an indulging treat. You trust Persil to clean your family’s clothes so you can relax about the kids getting messy, Domestos keeps germs in their place, Dove pampers you, Sure gives you unbeatable protection and hair washed and styled with Sunsilk looks great but also gives you confidence to take on life.
Vitality in the future
In the future, our brands will do even more to add vitality to life. Using our strong roots in science, we will focus our brands on meeting your growing needs for:
- a healthy lifestyle
- more variety, quality, taste and enjoyment
- time, as an increasingly precious commodity
We are also committed to the vitality of the environment and the communities in which we operate. The environment provides us with our raw materials and the ingredients we need to make our products and our communities are the homes where our consumers and employees live and thrive.
We believe that doing business in a responsible way has a positive benefit. We create and share wealth, invest in local economies, develop people’s skills and share our expertise. We also work in partnership with governments, international agencies (such as UNICEF) and non governmental organisations (such as WWF). Through these partnerships we play our part in helping address some of the world’s big social and environmental concerns, such as health, hygiene and nutrition.
We haven’t got all the answers - but we’re committed to making a difference.
