Enhancing natural beauty
Today Timotei still recognises the potent benefits that nature gives us, offering shampoos and conditioners to enhance the natural beauty of almost every hair type.
How it all started
- Timotei shampoo was launched in Sweden in the 1970s, and introduced to the UK in 1983 with a promise that was revolutionary at the time. 'So mild you can wash your hair as often as you like' was loved by millions and made the brand a massive success in the late 80s. Even now, people vividly remember the advert featuring a lady with wonderful long blonde hair walking through a sun-dappled meadow.
- The success of shampoo led to a growing range of new formats:- Timotei's first conditioner was launched in the UK in 1985; a skincare range in 1988; dandruff shampoo in 1990 and "Honey & Almond Milk" formulations in 1992.
- New lines, new packaging, and an array of new fragrances to meet a growing range of hair needs have all followed in recent years:
- Timotei launched an extremely successful range of shampoos and conditioners for all hair types in 2002 - the "golden highlights" variant contained natural camomile extracts to bring out natural blonde tones.
- Henna shampoo and conditioner designed to illuminate and give contrast to various shades of brown hair, followed two years later.
- In 2006 Timotei has launched an all new 'Soft & Smooth' variant especially designed for mothers and daughters with mid to long hair. Timotei Soft & Smooth with Bamboo extract and Shea Butter strengthens your hair from root to tip, leaving it beautifully soft and smooth and giving it a rich, lustrous shine
Did you know?
- Timotei is one of the UK's most popular gentle formulation haircare brands. In 2004, it sold 11.2 million bottles - that's the equivalent of enough shampoo to fill 3.360 Olympic-size swimming pools.
- The word Timotei comes from a wild grass called Timothy grass.
