Magnum

The World’s Pleasure Authority

The crack of the Magnum chocolate as you bite in, followed by the contrast of the smooth and silky ice cream transports you away to a land of luxury. …With a delectable range that includes the original, pinnacle of pleasure Magnum Classic as well as the sweet, creamy Magnum White, Magnum also offers chunky Almond and cool Mint. In 2007, Magnum introduced Ecuador Dark, a smooth vanilla ice cream with a dense dark chocolate shell made with 62% cocoa

How it all began

Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream in this country. Since then, Magnum lovers have been treated to an array of delicious flavours such as Double Chocolate (1996), Double Caramel (2000), Yoghurt Fresh and Magnum Intense (2002).

Then there are the unforgettable limited editions titled '7 Sins' (2003) and '5 Senses' (2005) that escalated the indulgence credentials of Magnum to giddy heights! The former captured the nation's attention with versions like 'Vanity' and 'Envy', while the latter challenged the limits of indulgence with flavours that reflected the senses such as 'Sound' and 'Taste'. 

Magnum relaunched Almond and Mint (2006) and refocused on the core range (after all, classics never really go out of fashion). The packaging was changed, further highlighting the intense and luxurious experience the Magnum lover will enjoy. Magnum Classic and Magnum White now have a hallmark 'M' stamped onto the chocolate as a symbol of authentic indulgenceity. In 2007 the launch of Magnum Ecuador Dark ‘I’m a Worshipper’ advertising campaign has contributed to the iconic and indulgent qualities that have now become synonymous with Magnum.

Magnum Temptation

In 2009, Magnum launched Magnum Temptation, the mostluxurious Magnum ice cream to date. Packaged in its own unique jewellery style box packaging, reveal the treasure inside…

Choose from two irresistible flavour combinations:

Magnum Temptation Chocolate: Rich chocolate ice cream enriched with sumptuous chocolate sauce plus an abundance of white Belgian chocolate chunks and brownie pieces all encased in dark Belgian chocolate made with 46% cocoa

Magnum Temptation Caramel & Almonds: Madagascan vanilla ice cream with Californian almond pieces smothered in dark Belgian chocolate and luscious swirls of smooth, soft caramel sauce all surrounded by a shell of thick milk chocolate.

Magnum Minis

For a mini moment of indulgence our Magnum's mini's range is perfect. At half the size of a standard Magnum, Magnum Mini is just right for that after dinner me time treat

Did you know?

• Worldwide, over a billion Magnum ice creams are sold every year!

• Last year over 31 million Magnum Mini's were devoured across the UK

• Win a Luxury Break Every Day’ promotion used enough competition sticks to stretch from London to Paris and back 10 times!

*IRI value sales data52w/e 3^rd Nov 2007

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