Dove

In a world of hype and stereotypes, the Dove brand provides a refreshing alternative for women who recognise that beauty isn’t simply about how you look.

Making a genuine difference

Dove is committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes. To help you enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products including skin care, lip care, deodorants and hair care that make a genuine difference to the condition and feel of your skin and hair.

Dove is the UK’s top Bar Soap brand and 45% of the population bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK.

How it all started

First launched in the US during the 1950s, Dove cleansing bar with its moisturising properties was originally developed to treat burn victims during the war.
In 1957 the basic Dove bar formula was refined and developed into the “Original Dove Beauty bar”. It was launched as a beauty soap that was clinically proven to be milder on dry and sensitive skins.
In the 1970s an independent clinical dermatological study proved Dove “Beauty bar” was milder than 17 leading bar soaps.
Dove was launched in the UK in the 1990s. The following years saw the launch of more bath time treats like beauty baths and moisturising body washes.
In 2001 Dove launched its first antiperspirant deodorant. Only Dove Deodorant has its 1/4 moisturising cream formula that helps skin to recover itself after every shave, leaving underarm skin feeling smoother than an ordinary deodorant.
2004 saw the launch of the Campaign for Real Beauty, which highlighted the Dove brand’s commitment to broadening definitions of beauty.
Following on from this Dove launched the Self Esteem Fund in 2005 which acts as an agent of change to educate and inspire young girls on a wider definition of beauty. It aims to boost the self-confidence of young girls and women, enabling them to reach their full potential in life.
Also in 2007 Dove launched ProAge, a range of skin care, deodorant and hair care that has been specifically designed to give mature skin what it needs right now.
In 2010 the Dove hair care range was revitalised with distinct new benefits. The Dove Damage Therapy range is designed to combat the damage caused by styling and Fibre Actives™ patented
technology is included in some Dove Hair Therapy formulas to deeply reconstruct hair from the inside.
2010 also saw the launch of the new Dove Men+Care male grooming brand, offering deodorants and body washes specifically designed for men’s skin.
In 2011, Dove introduces the new line of Dove Hair Therapy Nourishing Oil Care line formulated with weightless Nutri-Oils to nourish your hair.
2011 also launches Dove Hair Therapy patented Fibre Actives technology to reconstruct hair from the inside. New products to look out for include Dove Intensive Overnight Crème and Dove Intensive Repair Mask.

Did you know?

British girls suffer the lowest self esteem in the world, after Japan. Almost ¾ (74%) of girls aged 8 – 12 are so dissatisfied with their bodies that they would like to change something about their appearance.
The Dove team is committed to help girls build positive self-esteem and a healthy body image, with a goal of reaching 5 million girls worldwide by 2010.
The Dove Self Esteem Fund has reached over 5 million girls worldwide and is committed to continuing to help girls build positive self-esteem and a healthy body image.

For information on the Dove range of products call the customer careline free on 0800 085 1548 in the UK and 1850 404060 in Ireland.

Innovations

We have developed Dove Hair Therapy with patented Micro Moisture Serum™and Fibre Actives™to effectively reconstruct hair from the inside as well as protecting and smoothing it on the outside. Our Hair Therapy line caters to each hair type and in 2011, will introduce the Nourishing Oil Care range with weightless Nutri-Oils for damaged hair.

Key facts

Dove has evolved and grown in many ways over the year and no longer just caters to skin care. The Dove brand comprises of skin care for both men and women, lip care, deodorants, as well as hair care.
Dove is the UK's top Bar Soap brand and 45% of the population bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK.