I can't Believe it's not Butter!

Since its launch in 1991, "I can't believe it's not Butter!" spread has made quite a name for itself.

The great butter impersonator

Over the past fifteen years, outstanding advertising - featuring the likes of the famous Spitting Image 'cow puppets' and Ozzy Osbourne - has played an important part in establishing "I can't believe it's not Butter!" as the definitive impersonator of butter. Easy to spread from the fridge with an amazingly buttery taste and with half the saturated fat of butter the product is a convenient, delicious alternative to butter.

How it all started

"I can’t believe it’s not Butter!" was launched in the UK in 1991 by Unilever, having been around in the US since 1986.

Famous TV adverts featured Ozzy Osbourne alongside Jon Culshaw, one of the UK's best impersonators, who appears as Ozzy's double. Even two Ozzies can't tell the difference between "I can’t believe it’s not Butter!" and butter, they taste so much alike.

For more information about "I can't believe it's not Butter!", contact our Careline on 0800 151512.