HB

Mention ice cream and most people in Ireland think of HB. The nation’s number one ice cream brand has brought you a number of much-loved classics over the years: from the seduction of a Magnum or Cornetto, to the refreshing taste of Solero.

Ice Cream is better than you think

Ice cream is made from ice (water), pure Irish milk and cream, fat sugar and natural flavours and colours. All of these ingredients are necessary for you in your diet to lead an active lifestyle. From these ingredients you get protein that helps build body tissue, carbohydrates and fats which give you energy and essential vitamins and minerals like calcium that help to strengthen bones and teeth.

And you will be surprised how low in fat HB ice cream is – all of the products in the Hazelbrook Farm range contain less than 5g Fat per 100 ml serving.

How it all started

In 1898, William and Margaret Hughes built their new Hazelbrook farmhouse in Rathfarnham. In 1924, their three sons, James, George and William established Ireland’s first dairy factory at Hazelbrook Farm.
In 1926, in order to use up the surplus milk and cream that was produced during the spring and summer, the three Hughes Brothers took another momentous decision – they began to manufacture ice cream. From this small, family run operation, Ireland’s favourite ice cream brand, HB, was born.
Although Hughes Brothers was acquired by W.R. Grace and Co., New York in 1964 and subsequently by Unilever in 1973, the late William W. Hughes, son of James, one of the founding brothers, remained an influential board member until his retirement in 1982.
Today HB Ice Cream divides its manufacturing in two parts: The In Home and Out of Home ranges. The In Home range consists of HB’s famous Hazelbrook Farm family tubs and bricks, the Viennetta range of ice cream desserts, premium Carte D’Or tubs and our very successful Multipacks. The Out of Home range is a HB success story and includes brands like Magnum, Solero, Cornetto, Kids and Classics. The kids range is specially formulated for little taste buds with favourites such as Loop the Loop, Twister and Calippo. The Classics range is our most popular with the biggest selling ice creams in Ireland such as Ice Berger, Maxi Twist and Brunch.
Today, HB’s famous Hazelbrook Farm range of tubs and bricks is made in Killeshandra, Co Cavan. Other brands within the portfolio include Carte D’Or, Viennetta, Romantica and our very successful Mulitpacks.
Our impulse range has Irelands leading ice pops within its portfolio, including Magnum, Solero, Cornetto, Loop, Ice Berger, Twister, Brunch, Choc Ice, Split…..all our favourite ice cream that we grew up with and still love.

Did You Know?

Ireland has the 3^rd highest ice cream consumption in Europe – who says you need sunshine to eat ice cream?
Irish people eat on average 9 litres of ice cream per annum, the average consumption in Europe is around 6 litres per person
It takes over 1,000 cows to make over 3 million litres of HB ice cream every year
HB ice cream is made from 100% pure Irish milk, unlike some of our competitors who use artificial milk substitutes instead of real milk
The average number of licks to finish off a single ice pop is 50
Ice cream is the only food you eat frozen and offers a unique sensory experience
HB Vanilla has less than 4 grams of fat and only 89 calories per 100ml serving. HB ice cream is a better treat to give your kids - one portion of HB ice cream contains less fat than a chocolate bar or a packet of crisps.

HB pint brick vanilla remains the nation’s favourite but new to the range is HB Choc Ice pint. All the delicious taste of Hazelbrook farm vanilla ice cream with the inclusion of Choc Ice pieces.

Also added to the 1 litre range is Iceberger, Brunch and Choc Ice.

For more information please call our careline on 1850 444424