Surf was introduced in 1952 by Crosfields of Warrington , a subsidiary company of Lever Brothers. But before it went on sale, all company employees in South East England got the chance to try Surf for free. By the 1960s, 'Square Deal Surf' became known as the value-for-money, high performance laundry powder.
Always up-to-the-minute with changes in washing habits, in the 70s Surf launched Automatic, specially formulated for front-loading washing machines. By 1986 revolutionary enzymes for lower temperature/mixed colour wash loads had been added.
To celebrate its very own 'Golden Jubilee', Surf launched the hugely successful '99 Stains' formula in 2002. Surf promises to remove 99 of the most common stains or give your money back. And, in 2007, loved for its great fragrances, Surf built on its fragrance platform to include "Essential Oils". Each fragrance contains a blend of aromatherapy oils, each with a different mood. The idea of essential oils works so well because of the popularity in the aromatherapy trend. The majority of women in the UK are aware of essential oils and associate them with fragrance, nature and wellbeing.
Surf ‘Small & Mighty’ shows that gorgeous things come in small packages. This concentrated liquid is crammed full of fantastic fragrances. Each tiny cap releases the concentrated cleaning power you need for an everyday wash, with a lingering fragrance that infuses your clothes and lifts your senses. There are also significant environmental savings with Small & Mighty, including over 40% reduction in packaging and 60% reduction in water usage. It is available in three variants: Surf Sunshine, Surf Tropical, Surf Lavender & Oriental Blossom.
The entire Surf range now includes Essential Oils. New Surf infuses your clothes with gorgeous fragrances and leaves them brilliantly clean.