Surf brings delight to laundry by giving gorgeous just washed freshness that lasts and lasts

Surf was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers. But before it went on sale, all company employees in South East England got the chance to try Surf for free. By the 1960s, 'Square Deal Surf' became known as the value-for-money, high performance laundry powder.

Surf mascot SurfyAlways up-to-the-minute with changes in washing habits, in the 70s Surf launched Automatic, specially formulated for front-loading washing machines. By 1986 revolutionary enzymes for lower temperature/mixed colour wash loads had been added.

To celebrate its very own 'Golden Jubilee', Surf launched the hugely successful '99 Stains' formula in 2002. Surf promises to remove 99 of the most common stains or give your money back.  And, in 2007, loved for its great fragrances, Surf built on its fragrance platform to include "Essential Oils". Each fragrance contains a blend of aromatherapy oils, each with a different mood. The idea of essential oils works so well because of the popularity in the aromatherapy trend. The majority of women in the UK are aware of essential oils and associate them with fragrance, nature and wellbeing.

Surfs bright approach and unique fragrances can elevate laundry from a mundane task to a joyful experience. Each time you use Surf it offers a brilliant clean and just washed freshness that lasts and lasts. It is available in a range of variants and formats, including Liquids, Capsules and Powders.


from our range


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