Indulge with the tempting Magnum range – combining thick, cracking chocolate and smooth delicious ice cream.

Magnum was launched in the UK in 1989 and in Ireland in 1990, making it the first widely available handheld indulgence ice cream in both countries. Since then, Magnum lovers have been treated to an array of delicious flavours such as Double Chocolate, Double Caramel, Yoghurt Fresh and Magnum Intense.

Then there are the unforgettable limited editions titled '7 Sins' and '5 Senses' that escalated the indulgence credentials of Magnum to giddy heights!

In 2006 Magnum Almond and Magnum Mint were re-launched.

Magnum Gold was launched next. Our first golden ice cream - cracking golden-dipped milk chocolate covering smooth Madagascan vanilla ice cream with a swirl of delicious caramel. And in 2011, Magnum introduces the deliciously decadent Magnum Ecuador Cocoa and Magnum Ghana Cocoa made with specially selected cocoa beans from Rainforest Alliance Certified™ farms.

The most recent launch in 2012 was Magnum Infinity : intense Magnum pleasure which stays with you for longer*. Available in Chocolate – smooth chocolate ice cream with dark chocolate  swirl, and in Chocolate & Caramel – smooth milk chocolate ice cream with caramel sauce ripple, both covered with a thick cracking dark chocolate coating scattered with cocoa nibs.

Together with the Rainforest Alliance, Magnum has added another layer of pleasure. By working together we aim to bring pleasure to thousands of cocoa farmers, their families and the environment: By 2015 we aim to have every Magnum sold in the world made from 100% RFA certified cocoa.

*Compared to Magnum Classic

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Magnum Infinity
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  • Celebrate our birthday with as at Regent Street in London tomorrow from 12-5pm and enjoy a freshly dipped Magnum (or 25,000!) on us. You’ll also have the chance to win the last Henry Holland for Magnum dress – just tweet a pic of your freshly dipped Magnum from our Regent Street dipping bar to us at @MagnumUK with the #MagnumRegentSt hashtag!

    18+. Open to residents of the UK & Ireland. Winner chosen at random from all valid entries. Ends at 23:59 (GMT) on 27.07.2014. T&Cs:

    about 1 hour ago

  • It's almost time! Join us from 12-5pm on Sunday at Regent Street in London and enjoy a free Magnum on us. #MagnumRegentSt

    about 22 hours ago

  • Win a year's supply of Magnum! Head over to and make your own Magnum on your mobile then share using #MagnumXSelfridges. Good luck!

    24 Jul

  • For a mini moment of indulgence, our Magnum Mini range is perfect. At almost half the size of a standard Magnum, Magnum Mini is just right for that after-dinner me-time treat.

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