Magnum was launched in the UK in 1989 and in Ireland in 1990, making it the first widely available handheld indulgence ice cream in both countries. Since then, Magnum lovers have been treated to an array of delicious flavours such as Double Chocolate, Double Caramel, Yoghurt Fresh and Magnum Intense.
Then there are the unforgettable limited editions titled '7 Sins' and '5 Senses' that escalated the indulgence credentials of Magnum to giddy heights!
In 2006 Magnum Almond and Magnum Mint were re-launched.
Magnum Gold was launched next. Our first golden ice cream - cracking golden-dipped milk chocolate covering smooth Madagascan vanilla ice cream with a swirl of delicious caramel. And in 2011, Magnum introduces the deliciously decadent Magnum Ecuador Cocoa and Magnum Ghana Cocoa made with specially selected cocoa beans from Rainforest Alliance Certified™ farms.
The most recent launch in 2012 was Magnum Infinity : intense Magnum pleasure which stays with you for longer*. Available in Chocolate – smooth chocolate ice cream with dark chocolate swirl, and in Chocolate & Caramel – smooth milk chocolate ice cream with caramel sauce ripple, both covered with a thick cracking dark chocolate coating scattered with cocoa nibs.
Together with the Rainforest Alliance, Magnum has added another layer of pleasure. By working together we aim to bring pleasure to thousands of cocoa farmers, their families and the environment: By 2015 we aim to have every Magnum sold in the world made from 100% RFA certified cocoa.
*Compared to Magnum Classic