Dove

Making a genuine difference

Dove is committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes. To help you enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products including skin cleansing, skin care, deodorants and hair care that make a genuine difference to the condition and feel of your skin and hair.

Dove is the UK’s top cleansing bar - we sold 51 million Dove bars in 2011! In fact, 10.1 million women use Dove every week in the UK. 

Dove’s mission is to encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem, and thereby enabling them to realise their full potential. In 2005, we developed the Dove Self-Esteem Programme (DSEP) to make real changes to the ways women and girls perceive and embrace beauty.

The DSEP was established as an agent of change to inspire and educate girls and women about a positive relationship with beauty - committed to helping girls to strengthen self-esteem and build a healthy body image. Specifically we want to reach 15 million girls globally by the end of 2015, with educational interventions lasting at least an hour. We are over halfway there and have reached over 800,000 in the UK.

In 2012, Dove was awarded the All-Party Parliamentary Group on Body Image’s Body Confidence Award for the ‘Growing Up’ Campaign. The TV commercial for this campaign can be seen here: http://www.youtube.com/watch?v=ElKFK6rRHNY&feature=plcpLink opens in a new window

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Tips
  • Dove was first launched in the US during the 1950s - Dove cleansing bar with its moisturising properties was originally developed to treat burn victims during the war.

  • In 2001 Dove launched its first antiperspirant deodorant. Only Dove Deodorant has its 1/4 moisturising cream formula that helps skin to recover itself after every shave

  • 2004 saw the launch of the Campaign for Real Beauty, which highlighted the Dove brand’s commitment to broadening definitions of beauty.

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