Comfort fabric conditioner helps you and your loved ones feel cared for every day.
Comfort does not only provide exceptional softness and fantastic fragrances; using Comfort in every wash leaves clothes feeling soft and gentle on your skin, helps your clothes to breathe and protects the colours of clothes. It also helps to keep clothes looking newer for longer, and after washing it speeds drying times and helps make ironing easier.
Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader,with Comfort Pure being the best selling fabric conditioner in the UK.
In 1980 Comfort was re-launched with more perfume, improved softness and a richer appearance, while 1984 saw the launch of the first concentrated fabric conditioner for Comfort that was three times more concentrated than diluted fabric conditioner.
The nineties saw many changes to the Comfort brand: a new logo and more modern packaging in 1992 and the first fully biodegradable formulation in 1993, followed in 1998 with the introduction of Comfort’s first hypoallergenic fabric conditioner.
In 2007 Comfort was the first brand to introduce Encapsulated Fragrance technology, delivering even longer lasting freshness and fragrance. In 2009, Comfort launched Comfort Exhilarations, with tempting and uplifting fragrances.
In 2010, two of Comfort's best sellers - Blue Skies and Sunshiny Days –were re-formulated to offer its best ever outdoorsy freshness. It was also the year when Comfort Pure and Pesil Non-Bio worked together for the first time under the new ‘better together’ mother and baby programme.
In 2011, Comfort launched the Comfort Brights range which helps prevent running or fading and to keep all of your clothes bright and vibrant and gently enhancing the whiteness and radiance of your clothes. The British Skin Foundation recognises Comforts research into skin care.