Comfort fabric conditioner helps you and your loved ones feel cared for every day.
Comfort does not only provide exceptional softness and fantastic fragrances; using Comfort in every wash leaves clothes feeling soft and gentle on your skin, helps your clothes to breathe and protects the colours of clothes. It also helps to keep clothes looking newer for longer, and after washing it speeds drying times and helps make ironing easier.
Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Pure being the single best selling fabric conditioner in the UK.
In 1984, Comfort launched the first concentrated fabric conditioner that was three times more concentrated than diluted fabric conditioner and Comfort’s formulation was made fully biodegradable in 1993.
Comfort has three types of fabric conditioners in its range:
Our classic fragrances (blue skies, sunshiny days, lavender bloom and tropical burst) have been tried and tested over the years to provide great softness and long-lasting freshness with its Encapsulated Fragrance technology.
Comfort Exhilarations offers new, uplifting and tempting fragrances with a twist of fruits and flower combinations.
Our Comfort Brights range is specifically designed with improved clothes care to keep you clothes looking, newer, brighter or whiter for longer.
Our sensitive variants, such as Comfort Pure and Comfort Jojoba Oil, which are specifically designed for sensitive skins to offer extra softness with a gentle fragrance
The British Skin Foundation recognises Comforts research into skin care.