Comfort – an extra dose of love

Comfort fabric conditioner helps you and your loved ones feel cared for every day.
Comfort does not only provide exceptional softness and fantastic fragrances; using Comfort in every wash leaves clothes feeling soft and gentle on your skin, helps your clothes to breathe and protects the colours of clothes. It also helps to keep clothes looking newer for longer, and after washing it speeds drying times and helps make ironing easier.

Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Pure being the single best selling fabric conditioner in the UK.

In 1984, Comfort launched the first concentrated fabric conditioner that was three times more concentrated than diluted fabric conditioner and Comfort’s formulation was made fully biodegradable in 1993. 

Comfort has three types of fabric conditioners in its range:

  1. Our classic fragrances (blue skies, sunshiny days, lavender bloom and tropical burst) have been tried and tested over the years to provide great softness and long-lasting freshness with its Encapsulated Fragrance technology.

  2. Comfort Exhilarations offers new, uplifting and tempting fragrances with a twist of fruits and flower combinations.

  3. Our Comfort Brights range is specifically designed with improved clothes care to keep you clothes looking, newer, brighter or whiter for longer.

  4. Our sensitive variants, such as Comfort Pure and Comfort Jojoba Oil, which are specifically designed for sensitive skins to offer extra softness with a gentle fragrance

The British Skin Foundation recognises Comforts research into skin care.

from our range


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  • Do you know which of our Comfort Creations ingredients this is? #justforfun

    about 7 hours ago

  • What comes to mind when you think of Paris? Enter our quiz and you could win a trip to see it for yourself:

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  • Fabric conditioner helps keeps your clothes looking newer for longer. Not only does it leave your clothes feeling soft and smooth against your skin; but also has a fabulous fragrance to keep your clothes smelling fresher for longer.

  • Comfort Pure is the no. 1 fabric conditioner in the UK* for sensitive skins. Dermatologically tested and hypoallergenic, its skincare research is recognised by the British Skin Foundation. *Kantar WorldPanel Research, December 2012

  • Comfort Exhilarations will delight your senses with the tempting and uplifting fragrances of Strawberry & Lily Kiss, Bluebell & Bergamot Thrill, Blueberry & Jasmine Twist, Blushing Poppies & Peaches and Vanilla & Gold Iris. Bursting with innocent pleasures, these exhilarating fragrances will brighten your mood and lift your spirits.

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