Cif has always been up for the tough cleaning jobs around the house. Cif believes the easier we make your home tasks, the more time you can have with the people who matter to you most. That's why Cif has been the UK and Ireland's first choice in cleaners for decades.
Cif's arrival in France in 1969 heralded the end of scouring powders. Cif literally became a household name after the famous 'Skater' ads, which highlighted how powders can 'scratch like skates on ice'. Making its debut in the UK and Ireland in 1974 (then known as Jif), its non-scratch formulation revolutionised household care – British homes really took a shining to it.
In 2001 Jif changed its name to Cif, and launched Cif Oxy-Gel - the first multi purpose liquid gel spray with an active oxygen-based bleach to help lift dirt more effectively.
In 2005 Cif revolutionized cream cleaning with the launch of Cif Power Cream, bringing tough cleaning Cif Cream to a spray format. Cif Power Cream is available in two specially formulated sprays - one for the kitchen, the other with active anti-limescale power for the bathroom. With 2008 witnessing the launch of Cif Actifizz, the first multi-purpose cleaner to use effervescent technology – a powerful new solution to cleaning that works right in front of your eyes. Available in two fantastic fragrances, Ocean & Lemon, Cif Multi-purpose Actifizz gives fast and convenient cleaning.
In 2012 Cif have not only rejuvenated the heart of the brand with a new ergonomic bottle shape for Cif Cream, we have also launched Cif PowerPro Naturals. A range of two sprays (Kitchen/Multipurpose and Bathroom) which deliver powerful cleaning with naturally derived formulations.
In October 2012, Cif launched its new Cif EasyLift range, which saw an extension of its cleaning portfolio with two new additions - Cif EasyLift Window and Cif EasyLift Wipes.
The new and improved formula of Cif EasyLift is designed to deliver powerful cleaning results, with its advanced new ‘Lift-Action’ technology that cuts through grime, quickly softening and detaching dirt so that less wiping is required. The range comprises Cif EasyLift Bathroom, Cif EasyLift Kitchen, Cif EasyLift Actifizz Multipurpose (Lemon and Ocean), Cif EasyLift Window and Cif EasyLift Wipes.
For the first time, in 2014, Unilever brought the benefits of the main Cif range to Cif Wipes, to be relaunched as Cif EasyLift Wipes and supported with the EasyLift Sprays range. They are antibacterial and have a unique honeycomb texture and improved formula – making it even easier for consumers to remove the dirt from their surfaces, and have the peace of mind that they are free of bacteria too.
Cif – Always a Beautiful Ending