Brylcreem was a sensation when it was launched in 1928, giving a generation of men the freedom to style their hair with confidence. Those classic Brylcreem looks are still hugely popular but the Brylcreem of today gives men hundreds of choices when it comes to styling their hair.
Our gels, waxes, creams, clays and the original paste – all formulated to include the latest in styling quality and power – give hair strength, substance and texture. All that needs to be added is flair.
England cricket star Kevin Pietersen is the latest in a line of confident men who have held the title of Brylcreem Boy. The Test, One Day International and Twenty20 legend has inspired some of our newest packaging – a cricket theme that makes our products easy to apply and looks great on the bathroom shelf. Kevin follows sporting icons like soccer star David Beckham and cricketer Denis Compton in the role, which dates back to the original Brylcreem Boys – the Royal Air Force pilots of the Second World War, whose gallantry and dash made them heroes to a whole nation