BRUT

From its early beginnings as a fragrance for sporty men, BRUT has evolved as the definition of masculinity, remaining the iconic brand of perfume for over 45 years.

BRUT History

BRUT was first launched in 1964. However, in 1973 the more familiar BRUT 33 was launched as everyday cologne.

BRUT products range from Aftershave, Eau de Toilette, Deodorant, Anti-perspirant, Shower gel and Gifting. The brand has continued to develop new fragrances that go on to become a must for men across Britain.

BRUT really came to prominence in the 1970s as a result of the famous ad campaign starring Henry ("Splash it all over") Cooper and other famous sports stars of the time including Barry Sheene of motorcycle racing fame, David Hemery the athlete and Kevin (the hair-do) Keegan who happened to be pretty nifty with a football.

Brut Today

BRUT has always defined ‘real men’, and our latest campaign ‘BRUT MAN UP’ continues to do this. In 2011 the campaign was launched with a print and outdoor campaign depicting different situations where a man needs to ‘Man Up’. A Mirror journalist was also challenged to complete a weeks training with 5 sports stars in order to define the toughest sport.

In 2012 the campaign continues, a press campaign was rolled out in advance of Father’s day. With more support to follow later in 2012.

The BRUT MAN UP challenge separates the real men from the boys! BRUT is asking British men of all ages to step up to the Man Up challenge through a series of events coming up this year. ‘Are you man enough?’ to remove a spider from the bath, to gut a freshly caught fish, to deal with the dreaded dentist or even take a penalty in a championship stadium with the pressure of thousands of people watching?

from our range

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  • Fans with the Super League trophy in the BRUT Fan Zone









    29 May

  • Here's John Wilkins, one of our Competition App winners picking up his winning tickets for the Super League Magic Weekend! Hope everyone who went had a great time!

    28 May

  • If you’re coming to Super League Magic Weekend tomorrow and/or Sunday make sure you check out the BRUT Fan Zone.

    Fans will have the chance to Man Up by testing their speed, skills and strength and there will be great prizes on offer - including signed shirts from some of the stars of Super League and of course, some fantastic BRUT products!

    24 May

  • Don’t just Man Up – Fan Up. Nominate a club volunteer or passionate fan for Brut's Super League Fan of Pride 2014. https://t.co/bzDyroZCyQ

    about 11 hours ago

  • Congratulations to our three winners who correctly answered number 1 in yesterday's Spot the Ball competition. http://t.co/zv6pfYy3rI

    about 19 hours ago

  • Win tickets to War v Wid, Wak v Cas or Sal v Hud. Reply 1, 2 or 3 with your match choice. http://t.co/hQ9ZtzQepp. http://t.co/AV87qxhexp

    16 Apr

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